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What is PrestaShop? Who is it a good solution for?
Over 180,000 online stores currently run on PrestaShop. It is the fourth most popular e-Commerce platform worldwide, preceded only by Shopify, WooCommerce, and Magento. What is PrestaShop? Where does its popularity come from? And who will it be a good option for? If you are planning to start selling online or migrate your store, choosing […]
What is PrestaShop? Who is it a good solution for?
Over 180,000 online stores currently run on PrestaShop. It is the fourth most popular e-Commerce platform worldwide, preceded only by Shopify, WooCommerce, and Magento. What is PrestaShop? Where does its popularity come from? And who will it be a good option for? If you are planning to start selling online or migrate your store, choosing […]
Brand Communication Strategy in e-Commerce
The e-Commerce sector stopped being the mythical El Dorado, where anyone could easily make money, a long time ago. In 2025, online trade looks completely different. Today, it’s a dynamic environment where thousands of new stores appear every day, and consumers are becoming increasingly demanding. It’s not easy. So how can you tip the scales […]
How Much Does an Online Store Cost in 2025?
When you come up with the idea of creating your own e-Commerce, the first question that comes to mind is “how much all of these will cost?” This is not surprising. After all, to build a sales platform, you need to organize an appropriate budget. Unfortunately, implementing an online store is not the only cost […]
Product Search in an Online Store – How to Increase Conversion?
For a customer to buy a product from you, they must first find it. However, if your offer includes thousands of products, this task is not an easy one. That’s where the search engine in your online store can come to the rescue. But it has to be done well. Otherwise, instead of making it […]
Order Confirmation in e-Commerce: How to Do It Right?
Purchase completed? Order already placed? For the customer, this is just the beginning of the adventure with your e-Commerce. And for you, it’s not the end either. You still need to fulfill that order. Along the way, there are a few other steps you should take. One of them is the order confirmation. Unfortunately, many […]
Product Page in e-Commerce: 9 Stores That Do It Brilliantly
The product page is one of the most important places in an online store. It is right there that the customer makes the decision: “I’m buying” or “I’m closing the tab.” Despite this, many e-Commerce businesses still treat this subpage carelessly, as just one of many, and don’t pay much attention to its UX (User […]
An e-Commerce Budget: How to Plan Your Investment to Avoid Costly Mistakes?
How much money should you allocate for your e-Commerce development? 5.000 EUR, 100.000 EUR, a million? Or maybe all the money that’s “lying around” on your company’s account? There is no single, always-correct answer to this question because, as is often the case in the business world… it depends (and on quite a few factors, […]
Abandoned Carts in Online Stores: How to Recover Customers and Boost Sales?
Abandoned carts are a common phenomenon in the e-Commerce world. According to data from the Baymard Institute, 70% of e-Commerce users abandon their purchases after adding an item to the cart. This means that 7 out of 10 people look at a product in your store, and want to buy it, but… they don’t. Why […]
Shopify Baselinker Integration – Automation That Makes a Difference
Are you selling through Shopify and looking for a way to boost your sales, streamline logistics, and reclaim your time? You’re in the right place. In this article, we’ll show you why integrating Shopify Baselinker is one of the most powerful solutions you can implement in your e-Commerce. And – more importantly – how to […]