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Articles in category: B2C
EU Directive 2023/2673 – New Rules for e-Commerce Returns
Another regulation from Brussels? More new obligations? The European Union certainly doesn’t let us get bored. But relax – EU Directive 2023/2673 isn’t causing a massive upheaval. It simply tidies up certain issues so they no longer become a pain point for consumers. And that’s actually a good thing, because the goal is customer satisfaction. […]
PrestaShop vs Magento – Which Open Source Platform is Best?
Choosing an e-Commerce platform is one of those decisions that can either elevate your business to the next level or become a ball and chain for years to come. And when it comes to choosing between open source solutions – PrestaShop vs Magento – the dilemma gets even tougher. PrestaShop and Magento are the two […]
What is PrestaShop? Who is it a good solution for?
Over 180,000 online stores currently run on PrestaShop. It is the fourth most popular e-Commerce platform worldwide, preceded only by Shopify, WooCommerce, and Magento. What is PrestaShop? Where does its popularity come from? And who will it be a good option for? If you are planning to start selling online or migrate your store, choosing […]
Brand Communication Strategy in e-Commerce
The e-Commerce sector stopped being the mythical El Dorado, where anyone could easily make money, a long time ago. In 2025, online trade looks completely different. Today, it’s a dynamic environment where thousands of new stores appear every day, and consumers are becoming increasingly demanding. It’s not easy. So how can you tip the scales […]
How Much Does an Online Store Cost in 2025?
When you come up with the idea of creating your own e-Commerce, the first question that comes to mind is “how much all of these will cost?” This is not surprising. After all, to build a sales platform, you need to organize an appropriate budget. Unfortunately, implementing an online store is not the only cost […]
Product Search in an Online Store – How to Increase Conversion?
For a customer to buy a product from you, they must first find it. However, if your offer includes thousands of products, this task is not an easy one. That’s where the search engine in your online store can come to the rescue. But it has to be done well. Otherwise, instead of making it […]
Order Confirmation in e-Commerce: How to Do It Right?
Purchase completed? Order already placed? For the customer, this is just the beginning of the adventure with your e-Commerce. And for you, it’s not the end either. You still need to fulfill that order. Along the way, there are a few other steps you should take. One of them is the order confirmation. Unfortunately, many […]
Product Page in e-Commerce: 9 Stores That Do It Brilliantly
The product page is one of the most important places in an online store. It is right there that the customer makes the decision: “I’m buying” or “I’m closing the tab.” Despite this, many e-Commerce businesses still treat this subpage carelessly, as just one of many, and don’t pay much attention to its UX (User […]
An e-Commerce Budget: How to Plan Your Investment to Avoid Costly Mistakes?
How much money should you allocate for your e-Commerce development? 5.000 EUR, 100.000 EUR, a million? Or maybe all the money that’s “lying around” on your company’s account? There is no single, always-correct answer to this question because, as is often the case in the business world… it depends (and on quite a few factors, […]
