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Articles in category: Marketing
Brand Communication Strategy in e-Commerce
The e-Commerce sector stopped being the mythical El Dorado, where anyone could easily make money, a long time ago. In 2025, online trade looks completely different. Today, it’s a dynamic environment where thousands of new stores appear every day, and consumers are becoming increasingly demanding. It’s not easy. So how can you tip the scales […]
Order Confirmation in e-Commerce: How to Do It Right?
Purchase completed? Order already placed? For the customer, this is just the beginning of the adventure with your e-Commerce. And for you, it’s not the end either. You still need to fulfill that order. Along the way, there are a few other steps you should take. One of them is the order confirmation. Unfortunately, many […]
Product Page in e-Commerce: 9 Stores That Do It Brilliantly
The product page is one of the most important places in an online store. It is right there that the customer makes the decision: “I’m buying” or “I’m closing the tab.” Despite this, many e-Commerce businesses still treat this subpage carelessly, as just one of many, and don’t pay much attention to its UX (User […]
Abandoned Carts in Online Stores: How to Recover Customers and Boost Sales?
Abandoned carts are a common phenomenon in the e-Commerce world. According to data from the Baymard Institute, 70% of e-Commerce users abandon their purchases after adding an item to the cart. This means that 7 out of 10 people look at a product in your store, and want to buy it, but… they don’t. Why […]
Christmas Sale in e-Commerce – How to Do It Right?
The Christmas season is a time of intense shopping and an enormous opportunity for online stores. It’s that moment of the year when the sales figures of many e-businesses (and not just them) break records. However, to achieve this, your Christmas sale in e-Commerce needs to be well-planned. How? You’ll read all about it in […]
18 Reasons Why Isn’t Your Online Store Selling Enough?
If you already run an e-Commerce business, you know that it’s not as simple as it might seem. Many online stores struggle with low sales or lack of them. Why does this happen? Why isn’t your online store selling as much as you’d like? That’s what this article is about. The State of Polish E-Commerce […]