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Articles in category: Analytics

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Abandoned Carts in Online Stores: How to Recover Customers and Boost Sales?

Abandoned carts are a common phenomenon in the e-Commerce world. According to data from the Baymard Institute, 70% of e-Commerce users abandon their purchases after adding an item to the cart. This means that 7 out of 10 people look at a product in your store, and want to buy it, but… they don’t. Why […]

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