Poland’s largest B2B platform for medical supplies.

In B2B commerce, every customer has different pricing terms – depending on order volume, length of the business relationship, or negotiated agreements.

To address this business need, we implemented an advanced module that allows us to set individual prices and discounts for each product and customer. This means every user sees their dedicated pricing in the Meringer store, without the need for manual calculations or contacting a sales rep.

This solution simplifies the purchasing process and eliminates pricing errors. More importantly, it gives Meringer full control over its pricing strategy and the flexibility to manage margins. The sales team can quickly respond to key customers’ needs, offer competitive terms without worrying about pricing errors, and automate discount policies without involving the sales department on every order.

Meringer’s sales team needed a tool to manage their customers and track sales performance.

So we built a dedicated sales agent panel that allows Meringer to assign a user the “Sales Agent” role and view only their assigned customers. In the dashboard, the sales agent can see their customers’ revenue and their own commission. In the “Sales” and “Orders” tabs, they have access exclusively to their own customers’ orders.

The system enables easy customer import with basic data (first name, last name, email, tax ID, billing details) and automatic assignment to the appropriate sales agent.

This gives every sales rep full control over their customer portfolio and motivation to sell actively.

The medical industry often requires products that aren’t available right away but can be ordered from the manufacturer.

That’s why we implemented a backorder feature on the Meringer platform, allowing customers to place orders for items that aren’t currently in stock. The customer can view the estimated delivery time and choose their preferred shipping and payment method. The system also allows configuring permitted delivery methods for specific products and information about the rules for processing such orders.

This means Meringer can serve a wider product catalog without the need to maintain massive inventory levels. That translates to lower operational costs, reduced risk of product expiration, and the ability to offer a broader range without tying up capital in the warehouse.

Managing a medical facility’s budget requires hard data and the ability to forecast costs.

On the Meringer platform, we created an advanced reporting system that, once logged in, allows users to generate detailed spending reports. The system shows total spending for a selected period, daily or monthly charts, comparison with the equivalent period (percentage and absolute change), the average from the last 3 months, a spending forecast for the next 30 days, and the share of individual categories in total spending. Additionally, after entering the number of patients, the system calculates the cost per patient. All reports can, of course, be exported to PDF.

This feature allows customers to plan costs better and make data-driven decisions. For Meringer, it means customers who are more confident in their purchases, who less frequently abandon orders, and who come back more often – because they have control over their budget and can see the value the store delivers.

B2B customers often order the same sets of products regularly and maintain their own purchasing lists in Excel.

So we implemented a quick purchase feature. A Meringer customer can prepare a spreadsheet with SKU and quantity columns, then import it into the system. The shopping cart on the platform updates automatically. Instead of manually searching for and adding dozens of products one by one, a single import does the job.

It’s a huge time-saver for the customer, eliminating errors when placing repetitive orders. Meringer benefits from higher-order values (customers buy more when the process is simple), fewer abandoned carts, and less strain on the customer service team, which no longer needs to help assemble large orders over the phone.

In B2B commerce, having direct contact with a specific person (a sales rep) who knows the partnership’s history and can help quickly is incredibly important. After all, it’s been said for years that B2B is all about relationships.

That’s exactly why we implemented a section in the customer panel on the Meringer platform displaying the details of the assigned account managers – including name, position, phone number, photo, and email address. Every customer knows exactly who to contact regarding their order. They don’t feel abandoned or neglected just because they’re shopping online instead of dealing with a sales rep in person.

A simple solution that changes a lot. Customers feel taken care of, sales reps don’t waste time redirecting inquiries, and the customer support team is relieved of routine questions, allowing them to focus on more complex issues. The result? Stronger relationships, faster communication, and customers who stay with Meringer longer.

Most B2B customers regularly buy the same products. Every month, they need the same gloves, face masks, and disinfectants.

On the Meringer platform, we built a module that generates a list of the most frequently ordered products in the customer panel. From this view, the customer can instantly reorder with a single “add to cart” click.

The result? Shopping at the Meringer store becomes convenient and predictable. Customers come back more often because they know restocking their supplies will literally take them a moment.

No medical institution buys just one pack of gloves or face masks. Medical products are purchased in larger quantities because they’re typically single-use. Scale matters here, and so do special prices for bulk orders.

So we created a bundle product feature. Meringer can set a dedicated unit price for 50, 100, or 200 packs (or however many they wish), and the system automatically displays the appropriate price tiers to the customer. The customer can see that buying 50 units costs price X, while buying 100 brings the per-unit price down to Y.

This encourages customers to buy larger quantities, which in turn increases cart value, lowers order fulfillment costs, and speeds up stock rotation. The customer gets a better price. Meringer gets higher sales. Everyone wins.

A medical facility can’t afford to wait. If a given product is unavailable, they need a replacement here and now.

That’s why we implemented a module that displays substitute products with similar specifications on the Meringer product pages. The customer doesn’t have to search through the entire catalog to find an alternative for an out-of-stock item – they get a substitute suggestion right away, on the product page of the item they were originally looking for.

For Meringer, this means real money. A transaction that might have been abandoned due to a product being out of stock turns into a sale of a different product. Fewer lost orders, fewer customers desperately calling the competition.

The homepage is the first place a customer sees when they enter the store. It’s worth making sure it immediately showcases what’s most interesting – the most popular and the freshest products.

We implemented a module that automatically pulls bestseller and new arrival listings onto the homepage. Meringer only needs to indicate which categories should appear there – the system handles the rest, based on sales data and the time products were added.

The result? The homepage is always current and alive, without the need for manual content management. Customers can see what others are buying and what’s new in the offering. And the Meringer team has one less thing to worry about.

Nothing speeds up a purchasing decision quite like knowing that, in a few hours, the promotion will end and the price will return to normal.

That’s why we implemented a deal-of-the-day module with a timer for Meringer. The team can easily set a selected product at a promotional price for a specific time period – the customer sees a clear countdown and knows they have a limited window to take advantage of the deal.

It’s an effective tool for increasing conversions and accelerating purchasing decisions, especially for products that customers kept putting off “until later”.

When a catalog contains thousands of medical products, a fast and accurate search engine stops being a nice-to-have and becomes a necessity. Because customers who can’t find a product leave.

We implemented an advanced search engine on the Meringer platform with an autocomplete feature that suggests products as the user types. What’s more, the user can add a product to the cart directly from the search results, without needing to navigate to the product page.

The result? Customers find what they’re looking for faster, and the purchasing process becomes more intuitive – fewer clicks, less frustration, more completed orders.

Filling out a registration form is the moment when many customers abandon their purchase, especially when the form asks for 10 different company data fields.

We solved this by integrating Meringer’s checkout with the GUS database (Poland’s Central Statistical Office). The user only enters their tax ID (NIP), and the rest of the form (company name, address, and postal code) fills in automatically.

The first purchase at Meringer becomes incredibly simple and fast. The customer saves time, avoids errors in company details, and Meringer doesn’t have to fix incorrectly issued invoices. This means less contact with customer support and more completed transactions. Win-win.

A password like “12345” or “satisfly2026” is a shortcut to trouble. And in e-Commerce, data breaches happen more often than we’d like.

For Meringer, we implemented a module that enforces strong password creation during registration – requiring a specific number of characters, uppercase letters, digits, and special characters. The system validates passwords in real time and suggests areas for improvement.

This means Meringer’s customer accounts are better protected against unauthorized access, which translates to a lower risk of data breaches and the legal or reputational problems that come with them. An additional layer of security that works in the background, doesn’t make life harder for customers, and gives the company real peace of mind.

Manually copying orders between the store, warehouse, and accounting is a waste of time and a source of errors.

We integrated the Meringer platform with Base, which automatically synchronizes orders, statuses, inventory levels, prices, and product and customer data. We also collaborated with the company to integrate Base with Meringer’s ERP system, ensuring the entire process runs smoothly from start to finish.

The result? Orders automatically flow into the ERP system, inventory levels update on their own, and the Meringer team reclaims dozens of hours each week. Time that used to go into retyping data can now be spent on customer service and business growth.

Thousands of products, each with dozens of technical parameters, descriptions, certifications, and images. Managing all of that without a proper system is a nightmare.

To spare Meringer from such nightmares, we integrated their B2B platform with a PIM (Product Information Management) system that centralizes all product information. A description change, a parameter update, or a new image – everything happens centrally and is automatically pushed to the store (as well as all other sales channels).

The Meringer team doesn’t have to update hundreds of product pages manually. Data is consistent, there are fewer errors in descriptions, and managing a wide product range becomes significantly easier.

In B2B sales, payment and delivery flexibility often determine whether a transaction goes through.

That’s why we implemented fast PayU payments and InPost parcel locker integration in the Meringer store. The system also supports free delivery above certain order thresholds and an additional handling fee for cash-on-delivery shipments – all configurable according to Meringer’s needs.

Customers can choose a payment and delivery method suited to their situation – from a quick online transfer to trade credit, from a parcel locker to a pallet courier. Greater convenience means more completed orders and fewer abandoned carts at the final stage of the purchasing journey.

A B2B store isn’t just a product catalog – it’s also a place where customers look for expert knowledge and industry advice.

We implemented the Magefan blog in Meringer’s store, enabling the publication of expert articles, along with a module for generating product feeds for Google Shopping and other advertising platforms. This way, Meringer can both build authority through content and reach new customers through price comparison engines.

Two independent tools for customer acquisition. The blog builds trust and positions Meringer as an expert in the medical industry. Product feeds reach people who are already ready to buy and are comparing offers. Together, they create a comprehensive outreach strategy – from education to sales.