Poland’s largest B2B platform for medical supplies.
The project required a highly analytical approach. The client, operating in the medical supply industry, had clear expectations that the B2B platform had to meet. Together with the Meringer team, we thoroughly mapped out the customer journey at every stage. Thanks to the flexibility of the Magento 2 system, we successfully implemented all necessary features using a mix of off-the-shelf modules and custom solutions.
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ClientMeringer sp. z o.o.
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Addresssklep.meringer.pl
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ProjectB2B platform
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IndustryMedical
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TechnologiesMagento
faster product page
on the Satisfly team
year-over-year sales growth
Client
Meringer is a place where you can find all the biggest — and also smaller — manufacturers, importers, and suppliers of medical and hygiene products. The items offered are dedicated to various types of medical institutions, including medical centers, clinics, private hospitals, aesthetic medicine practices, and veterinary clinics.
Project goal
The existing sales platform was slow, outdated, and most importantly, misaligned with modern trends and customer expectations. The goal became clear: a new B2B store for medical organizations, worthy of the Meringer brand’s market position.
We chose Magento Scandi PWA to ensure the right performance and to build a modern, mobile-friendly platform. Mobile traffic suffered the most in the previous version. Thanks to Scandi PWA’s capabilities, we implemented a dedicated mobile app.
We conducted pre-implementation workshops along with UX workshops to understand the expectations and needs of the medical industry client. We created a custom graphic design for the B2B platform.
We went through the process with a dedicated Product Owner. In line with our implementation philosophy, we managed to create a united team with Meringer, working toward the same goal.
We integrated the PIM system with the B2B platform. We trained Meringer’s team in day-to-day system operation.
During the implementation, the Client received full expert support, training, and assistance in cooperation with external vendors. We worked together with SEO and SEM agencies, as well as with Baselinker and the company responsible for integrating the software with the ERP system.
We integrated the platform with Baselinker, which handles order updates, statuses, stock levels, prices, product data, and customer data.
We designed a checkout tailored to Meringer’s needs along with a dedicated registration page, which includes automatic retrieval of customer data from the GUS database based on the NIP number.
We implemented advanced modules and extensions, such as a powerful search engine with autocomplete and add-to-cart functionality, a feed module, and the Magefan blog.
We configured the “price per customer” module, enabling advanced discount settings per product for specific clients.
To meet the expectations and habits of end customers, we implemented fast payments via PayU and integration with InPost parcel lockers. Additionally, the platform features free shipping above selected order values and an extra handling fee for COD deliveries.
We included a backorder feature allowing customers to order out-of-stock products. The client can define the lead time for such products and specify shipping and payment methods for backorders.
We secured customer accounts with advanced password creation and validation features. In light of recent data breach issues in e-Commerce, this was a top priority for us.
Tangible outcomes
Significant sales growth
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Loading speed!
The store’s homepage loads 4x faster on every device. The category view sped up 5x, and the product page recorded an incredible 1569% increase in loading speed on mobile!
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For customer convenience
We knew how Meringer’s customers like to shop and what they need. The new platform allows them, among other things, to conveniently configure grouped products for easier wholesale purchases. Customers can also quickly buy frequently ordered products directly from their account.
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Effective selling
A quick milestone – the first 1,000 orders on Meringer’s new platform were reached just 3 weeks after launch! Customers appreciated the modern look and the ease of shopping. Year over year, comparing December ’23 to December ’24, sales increased by 230%.
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Modern design
Sklep.meringer.pl looks clean and fresh – just as expected in the medical industry. It scales perfectly across all devices thanks to fulfilling PWA standards.
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Easier development
The previous platform was burdened with technical debt that blocked development. Meringer on Magento 2 (open source version) gives the company an unlimited horizon for future changes.
