A modern B2B platform. The first step in brand growth.
The need to build an entirely new B2B platform for Clarena stemmed from the company’s growth plans. In order to acquire new customers and expand internationally, Clarena needed a system that would enable flexibility and support custom development. Magento 2 was the obvious choice for this B2B e-Commerce solution.
Our Magento agency was selected to lead the project after Clarena recognized our early-stage commitment and readiness to answer every question along the way.
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clientPoplawska Group
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addressclarena.pro
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projectB2B platform
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industrybeauty
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technologyMagento 2
months to MVP
people on the Satisfly team
years of ongoing partnership
Client
Clarena is a Polish cosmetics brand that has been on the market since 2005. Its offering includes skincare products tailored to different skin needs, the professional cosmetic device Rubica, and other accessories and items in this category.
Project goal
The previous version of the B2B store was outdated and unintuitive, which meant it failed to meet the expectations of Clarena’s business clients. As a result, most orders were placed by phone, putting a heavy strain on the Customer Service Office.
We began our collaboration with Clarena in February 2023 by identifying business needs and preparing both lo-fi and hi-fi wireframes of the B2B platform. While designing the new interface, we also considered the upcoming launch of the B2C e-Commerce.
The MVP scope included preparing a new server to handle increased traffic and implementing an intuitive design to simplify the purchasing process on the Clarena.pro platform.
We integrated the Clarena B2B e-Commerce with the external ERP system Vendo and the marketing automation tool Synrise. As a result, the store was connected to the brand’s key sales channels.
The B2B platform was also enhanced with Amasty modules supporting promotions, advanced cookie management, and a free gift feature for promotional products.
To streamline new client verification, we also started an integration with the CEIDG API, enabling automatic import of company registration data and simplifying the sign-up process.
By limiting the MVP scope to only essential features, we delivered the first version of the platform in just 4 months. In the next stages, the platform will be expanded with new features and integrations.
Tangible outcomes
Profitable B2B platform
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Fast golive
The client wanted to launch the new B2B online store as quickly as possible to relieve their internal customer service team. By limiting the MVP scope and involving the largest possible team, the Clarena.pro platform was launched in September 2023, just four months after development began. This enabled the company to start selling well ahead of the busy Black Friday and holiday promotion season.
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Modern design
The new graphic design of Clarena.pro was created after many hours of workshops and user research. The result is a modern and intuitive B2B platform that makes purchasing easier and aligns with the brand’s updated visual identity. This allows Clarena to deliver a consistent shopping experience across every sales channel.
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PWA-compliant
To meet the expectations of mobile users, the Clarena.pro B2B platform was built using Magento PWA. This allowed us to create a high-performance mobile version of the store that works in all conditions and can be installed directly on any mobile device.
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Built for growth
Clarena’s B2B e-Commerce platform was built to enable future expansion. This means that implementing additional custom features, launching a B2C store, or expanding to international markets will be no challenge for this system.
Satisfly are undeniably e-Commerce experts who put 100% of their effort into every project. Even at the agency selection stage, we could already see their readiness to collaborate and their willingness to support us in every aspect of this implementation.
Our project was managed with great diligence. Each implementation phase was well planned, and all tasks were properly estimated. Throughout the process, Satisfly provided us with strong support in resolving current issues and proactively suggested solutions for the future.
Ewa Pyzik, Project Manager @Clarena
