About the client
Ampak provides packaging and containers for the gastronomy industry.
After building a new Magento store, we proposed to the Client a brand refresh and the development of a new brand strategy.
within our team
Reaching for more with Satisfly
We don’t focus solely on code, that’s why the UX/design team is always involved in the process. Thanks to this, we were able to propose a new approach to brand building for Ampak company owners. Miłosława Godowska (UX designer) and Adam Jędrychowski (Head of Marketing) were responsible for the implementation.
- We started by analyzing the competition. It was crucial to understand the ways and channels through which brands communicate in this market. We examined four main competitors.
- Based on discussions with the Ampak team and our own research, we proceeded to define the brand’s new Unique Selling Proposition (USP) along with a fitting archetype and a distinctive communication element.
- Defining the brand’s foundations became the basis for creating a new color scheme and a refreshed version of the logo. The 3D effect was removed from the emblem, and the red color was eliminated from the brand identity.
- We expanded the strategic document to include verbal communication. The brand received the claim “Pewności znak” (The Sign of Certainty), along with the slogan “Don’t worry about packaging” and a set of guidelines for effective communication with the target audience.
- We enriched the brand’s new logobook with sets of original advertising creations utilizing the new copy, brand identity, and relevant photos.
- To facilitate the Client’s team in adapting to the new reality, we prepared a set of graphic templates for social media.
Ampak has gained a distinctive visual identity that aligns with modern branding standards.
The strategic document created by Satisfly serves as a compass for all future advertising activities.
Developing a Unique Selling Proposition along with an archetype is a significant improvement in communication quality for every brand.
Different from everyone else
By putting the customer and their pain points at the center, Ampak stands out strongly amidst the flat communication of competing companies.
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