New brand strategy. Rebranding.
We don’t just focus on code — that’s why every project involves our UX/design team. This allowed us to propose a fresh branding approach for the Ampak owners. The project was delivered by Miłosława Konik (UX Designer) and Adam Jędrychowski (Head of Marketing).
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clientAmpak
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addressampak.pl
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projectstrategic marketing
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industrypackaging
strategic document
revisions
people in the Satisfly team
Client
Ampak supplies packaging and containers for the foodservice industry.
Project goal
After building a new store using Magento technology, we proposed refreshing the brand image and developing a new brand strategy.
We began by analyzing the competition. The key was to understand how and through which channels brands in this market communicate. We examined four main competitors.
Based on conversations with the Ampak team and our own research, we defined the new USP for the brand along with a fitting archetype and a distinctive communication trait.
Defining the brand’s foundation became the basis for a new color scheme and refreshed logo. The 3D effect was removed from the symbol, and the color red was eliminated from the brand identity.
The strategic document was expanded with verbal communication. The brand received the claim “Pewności znak” (The mark of confidence), along with the slogan “O opakowania się nie martw” (Don’t worry about packaging) and a set of guidelines for proper communication with the target audience.
The brand’s new logobook was enriched with sets of original ad creatives using the new copy, brand identity, and relevant imagery.
To help the Client’s team adapt to the new branding, we prepared a set of graphic templates for social media.
Tangible outcomes
A new beginning for the brand
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Modern look
Ampak gained a distinctive visual identity that aligns with modern branding standards.
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Brand strategy
The strategic document created by Satisfly is a compass for all future advertising efforts.
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Clear USP
Developing a Unique Selling Proposition together with an archetype is a big leap in communication quality for any brand.
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Different from the rest
By focusing on the customer and their pain points, Ampak stands out strongly against the flat communication of competing companies.
Firma Satisfly pomogła nam stworzyć zupełnie nową wersję sklepu, dzięki czemu możemy swobodnie rozwijać sprzedaż B2B w internecie. Doceniam także pomoc zespołu przy rebrandingu i określeniu na nowo fundamentów marki Ampak.
Aleksander Hałaszewski, Współwłaściciel @Ampak
