Project overview
| Client | Ampak.pl |
| Address | https://ampak.pl/ |
| Project | Strategic marketing |
| Industry | Packaging |
| Case study | Soon |
About the client
Ampak provides packaging and containers for the gastronomy industry.
Project goal
After building a new Magento store, we proposed to the Client a brand refresh and the development of a new brand strategy.
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1
strategic document
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0
revisions
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2
experts
within our team
Reaching for more with Satisfly
We don’t focus solely on code, that’s why the UX/design team is always involved in the process. Thanks to this, we were able to propose a new approach to brand building for Ampak company owners. Miłosława Godowska (UX designer) and Adam Jędrychowski (Head of Marketing) were responsible for the implementation.
- We started by analyzing the competition. It was crucial to understand the ways and channels through which brands communicate in this market. We examined four main competitors.
- Based on discussions with the Ampak team and our own research, we proceeded to define the brand’s new Unique Selling Proposition (USP) along with a fitting archetype and a distinctive communication element.
- Defining the brand’s foundations became the basis for creating a new color scheme and a refreshed version of the logo. The 3D effect was removed from the emblem, and the red color was eliminated from the brand identity.
- We expanded the strategic document to include verbal communication. The brand received the claim “Pewności znak” (The Sign of Certainty), along with the slogan “Don’t worry about packaging” and a set of guidelines for effective communication with the target audience.
- We enriched the brand’s new logobook with sets of original advertising creations utilizing the new copy, brand identity, and relevant photos.
- To facilitate the Client’s team in adapting to the new reality, we prepared a set of graphic templates for social media.
Tangible outcomes
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Modern look
Ampak has gained a distinctive visual identity that aligns with modern branding standards.
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Brand strategy
The strategic document created by Satisfly serves as a compass for all future advertising activities.
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Clear USP
Developing a Unique Selling Proposition along with an archetype is a significant improvement in communication quality for every brand.
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Different from everyone else
By putting the customer and their pain points at the center, Ampak stands out strongly amidst the flat communication of competing companies.