A new e-Commerce platform.
Stability and growth without limits.
The decision to start the project with Satisfly was Allabeslag’s response to specific problems the company faced with its previous store: outdated technology, a lack of flexibility, and the constant need to involve developers for even the smallest changes.
We were recommended as a partner who speaks openly, works transparently, and truly commits to the project. We won Allabeslag over with our honesty, partnership-driven approach, and promise of full engagement at every stage – from the first conversation to the final implementation.
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clientAllabeslag AB
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addressallabeslag.se
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projectE-Commerce B2C
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industryHome decor
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technologyMagento
months to MVP
people in our team
stores on one panel
Client
Allabeslag is a Swedish company offering a wide range of handles, furniture fittings, door accessories, and interior design elements. With extensive experience and top-quality products, the brand has become a recognized supplier in the Scandinavian market.
Project goal
The previous version of the Allabeslag store, based on Magento 2.3.7-p4 and one of the early versions of VueStorefront, was unstable and outdated. Even the smallest changes in the configuration required developer support, which generated high maintenance costs and limited growth.
The project’s goal was to create a stable e-Commerce platform on the latest version of Magento, using the LUMA theme, that would allow flexible administration and development without incurring additional costs for every modification.
We began migrating the Allabeslag platform immediately from development. To minimize costs, we skipped the expensive graphic design process and used the design of the old store, introducing necessary modifications where needed.
We transferred the functionalities from the old version of the Allabeslag store to the new one. However, we improved their code and logic to ensure everything runs faster, more stably, and efficiently. Each functionality was optimized for long-term maintenance and development.
As part of additional enhancements, we implemented the ElasticSuite module, allowing store users to benefit from an advanced search engine and product filtering options. We also connected the Amasty module for Google Tag Manager and Analytics, giving Allabeslag access to flexible and easy event configuration and integrations from these tools directly within Magento.
We replaced the custom Multi-Source Inventory module with the native solution available in Magento, which simplified inventory management and increased the performance of Allabeslag’s online store.
Tangible outcomes
Moving forward. Fast!
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Express go-live
The client wanted to launch the new version of the store as quickly as possible to eliminate technical issues and reduce the costs associated with maintaining the outdated platform. By focusing solely on key functionalities and using the existing graphic design, the implementation was completed in just 3.5 months.
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SEO visibility growth
The migration of the Allabeslag store to the new version of Magento and the elimination of technical issues, such as incorrect sitemaps, missing redirects, and improper metadata, led to an immediate increase in Google’s page indexing.
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Stability and team independence
The new platform was built on the latest version of Magento and the LUMA theme, ensuring stable performance and straightforward administrative management. The Allabeslag team gained the ability to independently manage content and store configuration without the need to involve developers each time, significantly reducing operational costs.
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Built for growth
The implementation of the new platform based on Magento Multistore eliminated the technical debt that plagued the previous version of the store. As a result, Allabeslag gained a solid and flexible technological foundation, enabling further expansion of the store in terms of new features and entry into new markets, without the risk of destabilizing the site’s performance.
