B2C jewellery & watch store. MVP in two months.
We were selected for this project as a team specializing in the target technology — Magento implementations 2. What really sealed the deal were in-person meetings and deep-dive conversations.
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clientBriju 1920
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addressbriju.pl
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projectB2C online store
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industryjewellery
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technologiesMagento
days to MVP
people on the Satisfly team
years of ongoing collaboration
Client
Briju is a brand with over a hundred years of jewelry-making tradition. Today, it operates 70 jewelry and watch salons as well as an online store offering the full range of jewelry and watchmaking products. The company also develops innovative e-Commerce solutions such as a virtual try-on tool and a ring sizer.
Project goal
The main challenge of this project was to create a fast, reliable, and modern online store to meet the demands of a rapidly changing e-Commerce market. We knew it had to launch as quickly as possible without disrupting day-to-day business operations. We planned the MVP delivery in just two months, as meeting the Christmas shopping season deadline was a critical condition.
To meet the Christmas season deadline and have time to collect user feedback, we launched the MVP version of the store just 2 months after the start of development.
We built Briju.pl using a headless architecture, separating the backend from the frontends. This approach not only improves the end-user experience but also ensures development flexibility and scalability of the platform.
We worked in a mobile-first approach, using Magento PWA. On a smartphone, Briju.pl loads like a regular website but benefits from the features of a native mobile app.
In addition to the online store, Briju operates dozens of physical salons, each with its own inventory. Our solution allows customers to check product availability at a selected store and choose in-store pickup.
We developed a feature to check inventory levels at each of the 70 Briju retail locations, and enabled customers to order products for pickup at a selected salon.
We integrated the store with Przelewy24 and InPost parcel lockers using a custom solution developed by our team.
We designed an integration between the store and the Spartavity loyalty program. This key sales-driving tool allows customers to create a loyalty card for both online and in-store use. The program offers product discounts and generates coupons.
We implemented product personalization features, which are particularly important in the jewelry industry. For example, customers can add a set of wedding rings with a shared engraving to their cart from a single product page.
Tangible outcomes
A store that sells more
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Financial results
The client reported improved conversion metrics and achieved triple-digit year-over-year growth rates.
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Lightning-fast time to market
We launched the MVP in summer 2021, ensuring Briju.pl was ready to handle increased holiday season traffic.
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Speed and convenience
The headless PWA architecture makes the store fast and smooth to use. It even works offline—just like a native app, but without the need to download it from the App Store or Google Play.
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Omnichannel experience
The purchasing process—from product selection and personalization, through loyalty program participation and payments, to delivery—is consistent and intuitive for the end user.
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Fresh design
The new Briju.pl store looks and works great on every device and resolution. That’s especially important for younger shoppers—and therefore for business growth.
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Future-proof
The store’s architecture ensures flexibility and scalability, providing long-term stability and security.
We appreciated that the Satisfly team truly understood our business perspective. From the very beginning, it was clear they believe that close collaboration between our organizations is the only path to success.
Tomasz Cynar, E-Commerce Manager @Briju
