A safe Shopware e-store migration

A store isn’t a lonely island. To run smoothly, it has to talk to the warehouse, the accounting system, the newsletter tool, the review-collection system (and that’s the bare minimum). At Hagi, some of these connections were unstable or passing along the wrong data – which meant mistakes in prices, stock levels, and customer communication.

So we tidied up this entire web of connections. The most important part was the heart of the system: the sync between the warehouse-and-sales platform (BASE) and Shopware. We fixed it so that prices, stock levels, orders, and shipment tracking links flowed through without errors, and on top of that, we sorted out the correct handover of units of measure from the Optima accounting system.

We also took care of customer communication: we hooked up the newsletter (Brevo) and restored the transactional emails that previously weren’t reaching recipients. We connected the store to a review system (TrustMate) and Google Merchant Center as well, and finally we removed a small but annoying bug – an element that was blocking order completion when customers chose an InPost parcel locker.

The result? All of Hagi’s systems now work as a single organism – data flows between them automatically, with no manual re-keying and no risk that a customer gets the wrong price or doesn’t receive an order confirmation.

Hagi was already serving small wholesale customers, but in the old-fashioned way – by email and phone. Every order meant manual work: agreeing on prices, issuing an invoice, keeping an eye on the commercial terms. The more of these customers there were, the more of the team’s time vanished into correspondence instead of growing sales. What was needed was a channel where wholesalers could buy on their own terms.

So we built a dedicated B2B path. Wholesale customers land in a separate group with their own discount policy and a view of net prices instead of gross. We also added a new payment method for them – an invoice with a 14-day term, available once the cart passes the 500 PLN net threshold. And we made sure wholesale orders are handled separately in the system – with correct net-price accounting and in line with KSeF requirements.

The result? Wholesale sales, which previously ran on emails and phone calls, moved into the store. Small business customers place orders on their own, on terms tailored to them, and the Hagi team got back the time that manual handling of every single order used to eat up.

We took over the Hagi store with serious SEO debt: test versions of the store were being indexed in Google, redirects that should have channeled traffic to the new address were missing after the domain change, and the files that control how Google’s bots work were misconfigured.

So we started with an SEO audit, and on that basis we drew up a list of things to fix. We implemented structured data so that Google understands the store’s content better, fixed the automatic generation of page titles that had previously been duplicating, improved the heading structure, and checked the store’s loading speed.

The result? The migration went through without a drop in rankings – Hagi held on to its search visibility, and the store no longer loses traffic to technical errors.

Midway through the project, the Hagi store was victim to a mass bot attack that was creating fake accounts in bulk. This didn’t just clutter up the customer database – it also put unnecessary strain on the store and undermined the reliability of the data that marketing depends on.

We reacted fast, adding several layers of protection: a mechanism that tells humans from bots (reCAPTCHA), a limit on the number of registration attempts in a short window, email confirmation when setting up an account, and detection of suspicious activity.

The result? The wave of fake accounts was stopped, and the customer database stays clean – no junk records to skew the data and weigh the store down.

A good store isn’t just stable technology – it’s also the small conveniences that make customers buy more comfortably and come back more willingly. After the migration, we expanded Hagi with a whole range of such features.

We placed the newsletter sign-up in several spots – the footer, the checkout, and a handy pop-up – to make it easier to collect user data. We added a configurable contact-and-competition form, and swapped the product quantity selector from a drop-down list to simpler plus/minus buttons.

For products currently not in stock, a “Out of stock” message now appears, and adding to the cart is blocked. We also translated the promotional tags (e.g. “Buy 3, pay for 2”) and labels like sale, bestseller, and new.

On top of that, we launched a free-gift module, automatic product recommendations (cross-sell and up-sell), and rotating sections on the homepage.

The result? Shopping at Hagi has become simpler and more enjoyable, the brand gained tools to collect contacts and raise cart value, and it manages all of it directly from within the store.

In the old version of the Hagi store, analytics could show order values that diverged from reality – especially with promotions and free gifts.

So we put the measurements in order. We fixed the Google Tag Manager configuration, so that the data being passed along matches what the customer actually pays. We also removed redundant Google Ads code that was distorting the readings.

The result? Analytics in the Hagi store now show consistent numbers – even when promotions and free gifts are in play.