E-Commerce agency for the home decor industry
We build advanced online stores and B2B platforms for companies in the interior decor segment.
E-Commerce challenges
of the home decor industry:
The most common barriers we hear about in conversations with our clients
Dependence
on distributors
The lack of a direct D2C sales channel means lower margins and weaker control over brand communication. For many manufacturers in this industry, it’s a real growth barrier – overcoming it becomes a strategic goal for the coming years.
A new way of searching (AI search)
Consumers increasingly use LLMs for inspiration when designing interiors. Very soon they will also be able to complete a purchase directly from tools like ChatGPT or Gemini, which forces home decor brands to rethink how they build visibility.
Building omnichannel sales
Omnichannel requires fully consistent data on products, stock levels and customers across all channels at the same time. Integrations between systems are often complex and error-prone. Companies must maintain consistent pricing, promotions and communication, which becomes logistically demanding when many channels are involved.
Product presentation
Customers want to see products in real-life arrangements, which requires costly visual materials. Colours and textures often look different on screen, increasing the risk of returns. On top of that, the assortment has many variants that must be presented clearly.
Combining B2C and B2B sales
Many home decor companies operate in two worlds at once – direct-to-consumer sales and indirect sales to architects, interior designers and other professionals. This forces them to run two parallel sales channels with completely different rules.
Challenging logistics
Large, fragile, non-standard products. Problems start with choosing the right shipping method, continue with storage, and end with handling complaints.
How we support the home decor industry
We translate business requirements into technology
Your challenge
Business requirements
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No direct sales channel to the end customer and reliance solely on distributors or marketplaces.
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No omnichannel strategy; different customer experiences offline and online.
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No automated, structured B2B sales that takes into account the diverse needs of wholesale customers and professionals.
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The need for exhaustive product presentation to support purchase decisions and reduce return rates.
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A fragmented IT ecosystem – e-Commerce that is not connected with ERP, OMS, WMS and other systems.
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A growing product base that consumes more and more manual work on descriptions, attributes, variants and images.
Our solution
Technology
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Your own online store with a clear growth roadmap for the brand.
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Smart business architecture that reflects dependencies between brick-and-mortar stores and the online store.
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Built-in B2B features such as separate price lists for wholesalers and contractors, special payment methods, a B2B customer panel or shopping lists.
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A rich product detail page with multimedia, complex product variants, visualisations and useful tools such as a tile, paint or wallpaper quantity calculator.
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A fully optimised data flow between the store, ERP, WMS and other systems in your company.
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A single “source of truth” for product data – in the Ergonode PIM system, connected with all your sales channels.
e-Commerce features for the home decor industry
See what we implement for manufacturers and distributors
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Product quantity calculator
A quick way to calculate how many tiles, wallpaper rolls, paint or other products are needed for a given surface. See demo
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Product inspiration
Customers can see products such as furniture, rugs or accessories in different interior arrangements.
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Rich product detail page
Packed with all the information needed to support conversion and easy to read for users. We put a huge emphasis on designing product detail pages in home decor, because that’s where stores most often lose customers.
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Advanced search and filtering
Filtering by colour, material, size, collection and room. Searching by style (e.g. boho, loft, Scandinavian, glam). All powered by intelligent AI suggestions.
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B2B and B2C in one admin panel
A single storefront that serves both consumers and professionals. Available features and prices adapt after login and user verification.
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Integration with showrooms
Customers can quickly check in which physical store or showroom they can see and buy a given product.
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Bundling and cross-selling
Wizards for creating complete room arrangements combined with an intelligent recommendation system, boosting average order value.
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Multistore for international markets
Multiple store versions managed from a single admin panel – for example, Carpeto.pl has a German version at Mazovia.de. Cross-border versions can differ by domain, language, design, branding, assortment, pricing and tax policy, payment methods and delivery options.
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Advanced logistics
Products with very different dimensions require a special approach. We design shipping cost and method algorithms that make life easier for both your customers and your team.
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Samples and swatch books
The option to order samples for customers and contractors. A mechanism for sending and returning samples, as well as special starter sets.
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Individual prices and discount tiers (for B2B)
Advanced pricing control for customer groups and even specific companies.
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Customer panel (for B2B)
A business customer (wholesaler, contractor) has everything in one place: order history, order repeat, shopping lists, direct contact with their account manager, invoice downloads and current discount tier.
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B2B payment methods
Contractors have access to dedicated payment methods such as specific credit limits or invoices with extended payment terms.
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Backorders (for B2B)
Contractors can order products even when stock levels are incomplete.
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Catalogue generation (for B2B)
Architects and other professionals can generate their own product catalogues with visualisations for offline sales.
Our e-Commerce projects for the home decor industry
Discover our most interesting case studies
Which technology should you choose?
The most popular choices in your industry:
Shopify
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for B2C
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relatively fast process
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smaller budget
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limited customisation
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subscription fees and commissions
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stop paying = your store goes offline
Magento
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for B2C, B2B or B2B+B2C
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longer process
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higher budget
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full customisation of features for your business
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no subscription fees
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the store is always yours
Free consultations
Not ready to start working together yet? We can talk with no strings attached. This is our time dedicated just to you.
Book a consultation
A new store – faster, lighter, and scalable
The Raw Decor project is a great example of how you can completely transform the operation of an online store in a short time. The brand needed a modern, stable e-Commerce that would support sales instead of limiting it. In less than two months, we created a new store on the Hyvä framework – fast, lightweight, and intuitive.
- template with limitations
- poor UX
- confused customer
- no scalability
- slow performance
- new Hyvä template
- improved UX
- automated sales process
- readiness for business growth
- a store as fast as lightning
We highly recommend working with Satisfly. They’re a team of experts who not only understand e-Commerce but also advise on the best business solutions. The store rollout went smoothly, and the final result met our expectations—we got a fast, modern store equipped with many bespoke features tailored to our needs.
Piotr Kołata, Product Owner @Meringer
We appreciated that the Satisfly team truly understood our business perspective. From the very beginning, it was clear they believe that close collaboration between our organizations is the only path to success.
Tomasz Cynar, E-Commerce Manager @Briju
Everything was delivered as it should be – on time and within budget. Minor inconsistencies did appear, but that’s to be expected in any implementation or even in day-to-day operations. To sum it up: 100% quality, 100% cooperation, 100% communication, 100% transparency, 1% bugs (fixed immediately).
Piotr Celej, Product Owner @Merida
Satisfly helped us launch a completely new version of our store, which now allows us to grow B2B sales online with confidence. I also appreciate the team’s support with our rebranding and redefining the foundations of the Ampak brand.
Aleksander Hałaszewski, Co-owner @Ampak
Book a consultation
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