E-Commerce agency
for the medical industry
We power the digital transformation of medical device manufacturers and distributors.
Industry challenges
The most common barriers we hear from our clients:
Unscalable sales model
A distribution strategy built mainly on field reps, on-site demos and tenders consumes time and capital. Without automated quoting and self-service (e.g., contracts, price lists, repeat orders), your acquisition costs soar and your reach is capped.
New expectations of business buyers
Today’s B2B customer is used to fast, seamless purchasing—an experience similar to modern consumer e-Commerce.
Marketing constraints
Strict advertising rules for medical devices limit performance marketing and doctor-driven social proof. This shifts the focus to compliant, alternative communication formats.
Complex resource and inventory management
Demand swings and limited shelf life tie up capital and complicate planning. When ERP, WMS and the store aren’t integrated, stockouts, delays and recalls turn chaotic.
Low level of digitization in organizations
Many companies still rely on manual processes (Excel, emails, phone calls), which leads to data errors, long handling times and lack of stock visibility—ultimately slowing sales and growth.
How we support the medical sector
We translate business requirements into technology
Your challenge
Business requirements
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Costly, hard-to-scale model based on sales reps, direct sales and manual orders.
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Fragmented channels (marketplaces, distributors, online/offline catalogues).
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No unified pricing policy; ad-hoc discounting.
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Stockouts + volatile demand = bottlenecks and lost orders.
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The current e-Commerce stack can’t mirror your business processes.
Our solution
Technology
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A B2B self-service platform (contracts, price lists, repeat orders); sales reps shift into advisory roles.
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Single source of product truth; consistent prices and stock, mapped substitutes. Smooth integrations across your systems.
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A consistent pricing policy configured on the B2B platform, with automated discount tiers and customer groups.
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Backorders + reservations + client/segment-level priorities in the B2B platform.
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A flexible B2B platform on Magento that lets you tailor everything to your customer’s needs.
What must a modern B2B platform for healthcare provide?
Example features we implement for your industry
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Product variants
Medical products like gloves or masks come in many versions and sizes. Instead of separate product pages for each, use variants—customers choose a size on a single page. It’s convenient, shortens the purchase path and keeps the catalogue tidy.
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Advanced pricing policy
B2B trade is driven by relationships and negotiations. Assigning individual pricing terms to specific customers (or even products) is key to loyalty—delivered online, without friction.
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Fast repeat purchases
Healthcare facilities regularly reorder the same items. After logging in, users see their most-purchased products and can add them to cart with one click—real time-saver in a care environment.
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Backorders
Backorders let customers place an order even when an item is temporarily out of stock. They keep the cart and wait for delivery—reducing churn and preventing a switch to competitors.
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Shopping lists
Large facilities plan purchases by department but finalize them centrally. Shopping lists allow different people to prepare separate sets of products which can then be added to a shared cart with one click—easier than collecting Excel sheets across a hospital.
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PunchOut catalogue
A PunchOut catalogue integrates the supplier’s store with the hospital/clinic procurement system (e-procurement), letting buyers order from the live supplier offer while the cart “returns” for internal approvals, budgets and PO numbers. In healthcare it ensures compliance and control (lots/batches, expiry dates, UDI codes), current pricing and a full audit trail—without retyping data. Typically works via cXML/OCI, so it plugs into popular procurement suites.
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Substitutes
Out of stock? Offer a substitute with equivalent properties. In medical, continuity matters—substitutes often save the day.
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Counterparty verification
Registration can be streamlined by auto-filling company data based on the VAT number. Buyers avoid manual typing; you onboard verified, authorized entities.
Which e-Commerce platform should you choose?
Magento is the choice for companies that need their business processes fully mirrored in technology.
Subscription platforms (e.g. Shopify)
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you pay subscription fees and commissions
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the platform isn’t truly yours
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you can only add features already in the vendor’s offer
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integrations limited to those in the plan
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no support with e-Commerce strategy
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no influence over the product roadmap
Magento-based B2B platform
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no subscription or commissions
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the code is always yours
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you can add any features you need
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virtually unlimited integration options
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access to Satisfly and partner know-how
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full control over the platform’s evolution
Fully custom build
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(usually) no subscription fees
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heavy dependence on the agency that built it
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full customization
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unlimited integration possibilities
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limited strategic guidance
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full influence over the roadmap
Free consultation
Not ready to start a project? Let’s talk with no strings attached. This is dedicated time just for you.
Book a timeslot
B2B Platform for the Medical Industry
Magento implementation for Meringer, which has led to exponential sales growth… just like customer satisfaction on the platform.
- outdated design
- incomplete product offering
- slow loading times
- no pricing policy implemented
- complicated purchasing process
- modern design and UX
- full product offering
- lightning-fast speed
- personalized pricing
- customers buy the way they like and need
What Meringer gained after launching the new B2B platform:
faster site
year-over-year sales growth
orders in 3 weeks
We highly recommend working with Satisfly. They’re a team of experts who not only understand e-Commerce but also advise on the best business solutions. The store rollout went smoothly, and the final result met our expectations—we got a fast, modern store equipped with many bespoke features tailored to our needs.
Piotr Kołata, Product Owner @Meringer
We appreciated that the Satisfly team truly understood our business perspective. From the very beginning, it was clear they believe that close collaboration between our organizations is the only path to success.
Tomasz Cynar, E-Commerce Manager @Briju
Everything was delivered as it should be – on time and within budget. Minor inconsistencies did appear, but that’s to be expected in any implementation or even in day-to-day operations. To sum it up: 100% quality, 100% cooperation, 100% communication, 100% transparency, 1% bugs (fixed immediately).
Piotr Celej, Product Owner @Merida
Satisfly helped us launch a completely new version of our store, which now allows us to grow B2B sales online with confidence. I also appreciate the team’s support with our rebranding and redefining the foundations of the Ampak brand.
Aleksander Hałaszewski, Co-owner @Ampak
Book a consultation
Free, no obligation. Time only for you.
FAQ
Ask and you shall not wander
We understand both healthcare and e-Commerce. We deliver B2B platforms that directly address demanding business buyers’ needs. At Satisfly, we launched Poland’s largest online wholesale store for medical devices for Meringer.
Because you adapt the platform to your business—not the other way around. Magento and other open-source systems let you model the purchasing process freely. “Boxed” systems with a closed list of features simply don’t; you’re limited to what’s already there.
Incomplete stock (backorders/reservations), complex B2B purchasing (permissions, approvals, contract catalogues), logistics & compliance, and integrations with ERP/WMS/PIM and e-procurement (PunchOut cXML/OCI).
Yes. PunchOut lets buyers build a cart in the supplier’s catalogue and then “return” it into the customer’s procurement system (budgets, approvals, PO numbers). It speeds up purchasing and increases share-of-wallet in key accounts.
ERP (e.g., SAP, Microsoft Dynamics, Comarch), WMS/TMS, PIM (Akeneo/Ergonode), quality systems, e-procurement (Ariba/SAP via cXML/OCI), B2B payments and BI tools—designed “seamless” and resilient to traffic spikes.
We automate repeat orders, shopping lists and compatibility recommendations; implement pricing rules and contract catalogues; improve search (UDI/GTIN, attribute filters) and enhance self-service plus a sales-rep portal.
We often recommend Magento for healthcare B2B, but we pick the platform to match your process and IT ecosystem. We also deliver on other technologies—depending on requirements.
It depends on integrations and compliance. Typically we start with an MVP (critical processes + integrations) and then iterate to extend scope—without sales downtime.