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Articles in category: E-Commerce
Brand Communication Strategy in e-Commerce
The e-Commerce sector stopped being the mythical El Dorado, where anyone could easily make money, a long time ago. In 2025, online trade looks completely different. Today, it’s a dynamic environment where thousands of new stores appear every day, and consumers are becoming increasingly demanding. It’s not easy. So how can you tip the scales […]
An e-Commerce Budget: How to Plan Your Investment to Avoid Costly Mistakes?
How much money should you allocate for your e-Commerce development? 5.000 EUR, 100.000 EUR, a million? Or maybe all the money that’s “lying around” on your company’s account? There is no single, always-correct answer to this question because, as is often the case in the business world… it depends (and on quite a few factors, […]
Abandoned Carts in Online Stores: How to Recover Customers and Boost Sales?
Abandoned carts are a common phenomenon in the e-Commerce world. According to data from the Baymard Institute, 70% of e-Commerce users abandon their purchases after adding an item to the cart. This means that 7 out of 10 people look at a product in your store, and want to buy it, but… they don’t. Why […]
